COMING SOON — THE PWXCHANGE · live pricing, no hoops

Asset Intelligence for the Physical World

BIM, drawings & digital twins. Priced live. Ordered in minutes.

CAPTURE — Real-World Conditions PROCESS — Usable Records INTELLIGENCE — Actionable Decisions SCAN 00.00% — INITIALIZING
Three Ways to Work With Us

Three doors. Pick yours — we'll hide the rest.

The PWXchange · Live Storefront

Skip the RFP.
Price it yourself.

Building type, square footage, deliverables — priced live, with the delivery timeline shown before you pay a dollar.

Scan-to-BIM · from $0.07/SF Floor plans · from $0.05/SF Hosting · from $20/mo

20% DOWN · CARD OR ACH · CONSULTATION CHECKBOX = SUBMIT WITH NO CHARGE

PWXCHANGEEXAMPLE QUOTE
Illustrative example — not an actual client project.
Retail TI · 9,500 SFFast-track BIM
Interior LiDAR capture$900
Scan-to-BIM · LOD 300 (Coordination)$2,000
CAD sheet set (6) — cut from model$150 +0 DAYS
Mobilization$250
One-time total$3,300
EST. TIMELINE — 13–17 BUSINESS DAYS · RUSH LANE: ~7–9
PRICE MY PROJECT →
The Problem

Most owners are making decisions with incomplete information

Drawings drift out of date. Renovations go unrecorded. Knowledge leaves when people do. Uncertainty doesn't show up on a balance sheet — until it does.

Outdated Drawings

Plans that no longer match the building they describe.

Missing Documentation

Critical records scattered, lost, or never created at all.

Unrecorded Renovations

Decades of changes that exist nowhere on paper.

Unknown Conditions

What's behind the wall, above the ceiling, below the slab.

Insurance Disputes

Claims contested because pre-loss condition can't be proven.

Acquisition Surprises

Discovering what you really bought — after closing.

This is costing more than anyone realizes. Uncertainty compounds quietly — then arrives as a number.
What We Provide

One trusted digital foundation

Not a scan. Not a file. A permanent, verified record of your asset — built once, used by every team, for every decision, for years.

PHASE 01

Capture

We collect accurate, complete real-world conditions — precisely, on your schedule.

  • Reality capture
  • LiDAR documentation
  • Drone mapping
  • 360° visual records
PHASE 02

Process

Captured data becomes usable deliverables — verified models and records your teams can work from.

  • Verified as-builts
  • CAD drawings
  • BIM models
  • Digital twins
PHASE 03

Intelligence

Information made actionable — for planning, operations, maintenance, design, and every decision that follows.

  • Capital planning
  • Operations & maintenance
  • Design & renovation
  • Decision support

Capture once. Create value forever.

Why Digital Certainty Matters

Certainty pays for itself

A trusted digital record isn't a technical asset — it's a business one. Move through where it works.

  • 01 Renovations & Remodels

    Designers start from verified conditions, not assumptions — so projects begin with fewer field surprises, fewer change orders, and schedules that hold.

  • 02 Insurance & Claims

    Documented pre-loss condition turns disputes into evidence. Underwrite accurately, claim confidently, and settle faster with a record no one can argue with.

  • 03 Capital Planning

    Plan multi-year capital programs against real conditions and real dimensions — not estimates, memory, and drawings that no longer match the building.

  • 04 Facilities Management

    Every team works from one shared record. Locate systems, verify dimensions, and answer the questions that used to require a site visit — from anywhere.

  • 05 Portfolio Operations

    Standardized records across every property let you compare, benchmark, and manage the entire portfolio as a single, legible asset.

  • 06 Acquisitions

    Know exactly what you're buying before you buy it — and hand the next owner a record that protects value all the way to exit.

  • 07 Construction Oversight

    Verify progress against a measurable baseline. What was built is what was promised — and now you can prove it, line by line.

  • 08 Vendor Accountability

    Scope, bid, and verify against the same trusted record. No interpretation gaps, no convenient ambiguity, no surprises on the invoice.

  • 09 Knowledge Preservation

    The building's memory belongs to the building — not to whoever happens to still work there. Capture it once, keep it forever.

Industries We Support

Built for owners of serious assets

The Primera Works Difference

More than a scan.
A trusted asset record.

The Traditional Approach

Status Quo
  • Outdated plans nobody fully trusts
  • Multiple site visits for every question
  • Information scattered across vendors and inboxes
  • Institutional knowledge walking out the door
  • Rework, surprises, and change orders

The Primera Works Approach

Digital Certainty
  • Verified digital records of true conditions
  • Centralized asset intelligence, one source of truth
  • Answers in minutes — without a site visit
  • Reduced risk across planning, claims, and capital work
  • Long-term certainty that survives every handoff
Deliverables Showcase

What you receive

Every engagement produces working assets — accurate, accessible, and ready for your teams on day one.

FMT / .E57 .LAS .RCP

Point Clouds

Millimeter-accurate spatial data of as-is conditions.

FMT / LIVE MODEL

Digital Twins

A navigable, queryable mirror of the physical asset.

FMT / .DWG .DXF

CAD Drawings

Clean 2D plans, sections, and elevations from capture.

FMT / .RVT .IFC

BIM Models

Structured intelligence for design, ops, and planning.

FMT / WEB VIEWER

360° Walkthroughs

Visit any room, any time, from anywhere.

FMT / MESH + ORTHO

Reality Meshes & Drone Mapping

Textured terrain, roofs, and sites — measured from above.

Real Business Impact

Outcomes, not technology

A trusted record doesn't sit on a shelf — it shows up in the moments that cost owners the most.

Fewer site visits

Answer most field questions straight from the record — not the road.

Build it once

Design and build from verified conditions the first time, every time.

Claim-ready evidence

Documented condition on record before any loss ever occurs.

Knowledge that stays

The record outlasts every retirement, resignation, and turnover.

Contractor accountability

One measurable baseline that every vendor is held to.

One source of truth

Every site, standardized and current, in one trusted system.

For Owners & Enterprises

One agreement. Every site.

Portfolio programs shouldn't run on one-off purchase orders. Our enterprise MSA replaces repetitive procurement cycles with a single annual retainer — capture, processing, modeling, and hosting under one governance model.

MSA / 01

Retainer, Not Re-Procurement

An annual allocation sized to your project volume. Scope once, deploy all year — no new procurement cycle for every site.

MSA / 02

Pay on Deployment

Projects bill only when authorized and deployed. Unused allocation stays available for future deployment planning — capital is never stranded.

MSA / 03

Scale Economics

Blended per-square-foot rates that improve with volume across capture, processing, SIM/BIM development, and drawing production.

Included under one structure: reality capture · registration & processing · QA/QC · point cloud management · data hosting · SIM/BIM model development · optional drawing sheets
Open Capture Network — For Capture Professionals

The infrastructure of a franchise. None of the royalties.

You built your capture business. OCN membership gives it enterprise-grade backbone — training, wholesale processing, equipment access, and a client platform — while you keep your brand, your clients, and every dollar you earn.

PWX Certification & LMS

Full access to our learning management content — capture workflows, QA standards, and business-building tracks that make you enterprise-ready.

Wholesale Intelligence Layer

Buy scan-to-BIM, CAD, and digital twin processing at wholesale rates — then white-label the deliverables under your own brand.

Discounted Equipment Rental

Member rates on scanners, drones, and capture kits through Capture-in-a-Box — the right tool for each job without the CapEx.

Client Hosting Platform

Offer your clients a professional hosting environment at low member rates — recurring revenue for you, sticky deliverables for them.

Dispatch Eligibility

Certified members become eligible for PWX-dispatched enterprise capture opportunities in their market — opportunities earned through certification, never promised.

Centralized QA/QC & SOPs

Work to the same standards, workflows, and quality gates trusted by national enterprise accounts — with remote support behind you.

WHAT MEMBERSHIP IS

A paid membership for qualified, independent capture businesses. Open means hardware-agnostic, software-agnostic, and accessible through certification — not unvetted.

WHAT IT ISN'T

Not a gig marketplace. Not guaranteed work. Not a franchise — no royalties, no territory fees, no rebranding. Your clients stay yours, always.

FOUNDING MEMBER PRICING — LIMITED SEATS · APPLICATION ONLY

Lock the founding rate before the network fills

Standard OCN membership is $200/month. Founding cohort members lock in the rates below — the full stack: LMS access, wholesale intelligence pricing, member equipment rates, client hosting platform, and dispatch eligibility.

MONTHLY
$50/mo
75% off the standard rate
ANNUAL
$350/yr
Best value — under $30/mo
FOUNDING OPERATOR COHORT — APPLICATION

Five questions. Two minutes. Founding rates are held for approved applicants only.

QUESTION 1 / 5
QUESTION 2 / 5
QUESTION 3 / 5
QUESTION 4 / 5
QUESTION 5 / 5

Membership is for qualified, independent capture businesses. Certification is required. Dispatched work is an opportunity earned through the network — never a guarantee.

STEP 1 OF 7
PWX 360 — Simple Project Documentation

All signal. No bells and whistles.

Most documentation platforms charge you for features you never touch. PWX 360 strips it back to what teams actually use: 360° imagery of your project, linked to your floor plans, hosted where anyone can find it.

  1. Capture with any device. A 360 camera, a phone — whatever is already on site.
  2. Upload your imagery. No processing software, no licenses, no training curve.
  3. We do the processing. Your imagery comes back linked to your floor plans, navigable by location.
  4. Pay only for hosting. One flat monthly fee. That's the whole bill.
PWX 360 — LIVE PLATFORM · CAPTURE COMPARE
Buy hosting right here — live in minutes

Starter

$20/mo
100 GB HOSTED
MOST POPULAR

Pro

$50/mo
500 GB HOSTED

Max

$129/mo
2 TB HOSTED

Enterprise

Custom
2 TB+ · VOLUME PRICING

UNLIMITED PROJECTS & VIEWERS · HOSTS 360° WALKS, DRONE PHOTO/VIDEO & PANORAMAS · UPGRADE = PRORATED DELTA · CANCEL ANYTIME

About Primera Works

Built by the people who scaled this industry

Our founding team has spent entire careers inside reality capture — scaling franchise networks, running global hardware groups, and documenting some of the most complex assets on the planet.

70+Years of combined experience
1,000+Projects delivered
$500M+In managed revenue
CFO & CO-FOUNDER

Michael Dorman

Michael Dorman brings more than 27 years of executive leadership spanning technology, SaaS, finance, real estate, and reality capture. As a former executive at Multivista and Hexagon, he helped scale global operations, franchise networks, and enterprise growth across 17 countries. Today, he leads Primera Works’ financial strategy, investor relations, and corporate governance while helping guide the company’s long-term growth.

CEO & CO-FOUNDER

Avery Pellett

Avery Pellett is a builder of businesses and scalable growth strategies. He transformed the Washington market into one of Multivista’s top-performing regions, leading reality capture programs for Microsoft, Amazon, T-Mobile, major arenas, and stadiums. Through Oakley Holdings, he has advised growth-stage companies on go-to-market strategy, enterprise sales, and scaling operations. As CEO, Avery leads Primera Works’ vision, execution, and evolution into a technology-driven platform.

CRO & CO-FOUNDER

Jesse Banks

Jesse Banks leads Primera Works’ enterprise growth, strategic partnerships, and go-to-market strategy. His career includes leadership roles with Paramount Pictures, The Walt Disney Company, TEKsystems, and Princess Cruises, where he developed innovative partnerships across complex global operations. He helps organizations unlock new value from their physical assets by connecting reality capture with visualization, immersive experiences, and long-term operational intelligence.

COO & CO-FOUNDER

Daron Pardine

Daron Pardine combines expertise in architecture, construction, VDC/BIM, and enterprise reality capture to lead Primera Works’ technical operations. Before co-founding the company, he directed digital delivery and construction technology initiatives on more than $1.5 billion in projects at Turner Construction and Hexagon. He now oversees the company’s hardware-agnostic capture platform and global delivery network, building scalable systems that transform complex field data into actionable intelligence.

CHIEF TECHNOLOGY OFFICER

Bob Armbrister

CEO of SPARK Business Works — 430% revenue growth in three years. Guides software integration, data security, the AI automation roadmap, and proprietary IP development.

SALES DIRECTOR

Bryan Mitchell

Enterprise account leader driving national multi-facility aviation and distribution accounts, aligning sales execution with top-line growth targets.

DIRECTOR, SALES REV & OPS

Jakob Taylor

Construction technology sales background. Executes the direct sales strategy, manages the pipeline, and drives predictable revenue growth.

VP OPERATIONS & FINANCE

Jeffrey Ruppenkamp

20+ years across construction, project execution, financial management, and reality capture delivery. Oversees financial controls, reporting, and operational efficiency.

National Coverage

Capture anywhere. Managed everywhere.

  • A single point of contact for your entire portfolio
  • Consistent quality standards on every site, in every state
  • National deployment capability, mobilized fast
  • Enterprise scalability — one building or five hundred
  • Support for single sites or entire portfolios
Start With Certainty

Know exactly what you own.

Build a trusted digital foundation for every asset in your portfolio — starting with one conversation.

Prefer to just talk to a person? Send us a note.