BIM, drawings & digital twins. Priced live. Ordered in minutes.
Verified as-builts, BIM/SIM models, and living digital twins across your portfolio — one accountable partner, one standard, one agreement.
Explore asset intelligence → 02 / CAPTURE PROFESSIONALSJoin the Open Capture Network — certification, wholesale processing, discounted equipment access, and a hosting platform for your own clients.
See OCN membership → 03 / ORDER ONLINEFloor plans, Scan-to-BIM, capture and PWX 360 hosting — priced live and ordered like any online checkout. 20% down, timeline shown before you pay, consultation optional.
Open the PWXchange →Drawings drift out of date. Renovations go unrecorded. Knowledge leaves when people do. Uncertainty doesn't show up on a balance sheet — until it does.
Plans that no longer match the building they describe.
Critical records scattered, lost, or never created at all.
Decades of changes that exist nowhere on paper.
What's behind the wall, above the ceiling, below the slab.
Claims contested because pre-loss condition can't be proven.
Discovering what you really bought — after closing.
Not a scan. Not a file. A permanent, verified record of your asset — built once, used by every team, for every decision, for years.
We collect accurate, complete real-world conditions — precisely, on your schedule.
Captured data becomes usable deliverables — verified models and records your teams can work from.
Information made actionable — for planning, operations, maintenance, design, and every decision that follows.
Capture once. Create value forever.
A trusted digital record isn't a technical asset — it's a business one. Move through where it works.
Designers start from verified conditions, not assumptions — so projects begin with fewer field surprises, fewer change orders, and schedules that hold.
Documented pre-loss condition turns disputes into evidence. Underwrite accurately, claim confidently, and settle faster with a record no one can argue with.
Plan multi-year capital programs against real conditions and real dimensions — not estimates, memory, and drawings that no longer match the building.
Every team works from one shared record. Locate systems, verify dimensions, and answer the questions that used to require a site visit — from anywhere.
Standardized records across every property let you compare, benchmark, and manage the entire portfolio as a single, legible asset.
Know exactly what you're buying before you buy it — and hand the next owner a record that protects value all the way to exit.
Verify progress against a measurable baseline. What was built is what was promised — and now you can prove it, line by line.
Scope, bid, and verify against the same trusted record. No interpretation gaps, no convenient ambiguity, no surprises on the invoice.
The building's memory belongs to the building — not to whoever happens to still work there. Capture it once, keep it forever.
Stadiums · Arenas · Performance Halls
Rides · Resorts · Guest Experiences
Plants · Utilities · Logistics
Hospitals · Labs · Medical Campuses
Vessels · Tunnels · Hard-to-Reach Spaces
Hotels · Resorts · Clubs
Office · Mixed-Use · Multifamily
Campuses · K-12 · Research Facilities
Courthouses · Municipal · Public Safety
Parks · Monuments · Historic Sites
Every engagement produces working assets — accurate, accessible, and ready for your teams on day one.
A trusted record doesn't sit on a shelf — it shows up in the moments that cost owners the most.
Answer most field questions straight from the record — not the road.
Design and build from verified conditions the first time, every time.
Documented condition on record before any loss ever occurs.
The record outlasts every retirement, resignation, and turnover.
One measurable baseline that every vendor is held to.
Every site, standardized and current, in one trusted system.
Portfolio programs shouldn't run on one-off purchase orders. Our enterprise MSA replaces repetitive procurement cycles with a single annual retainer — capture, processing, modeling, and hosting under one governance model.
An annual allocation sized to your project volume. Scope once, deploy all year — no new procurement cycle for every site.
Projects bill only when authorized and deployed. Unused allocation stays available for future deployment planning — capital is never stranded.
Blended per-square-foot rates that improve with volume across capture, processing, SIM/BIM development, and drawing production.
You built your capture business. OCN membership gives it enterprise-grade backbone — training, wholesale processing, equipment access, and a client platform — while you keep your brand, your clients, and every dollar you earn.
Full access to our learning management content — capture workflows, QA standards, and business-building tracks that make you enterprise-ready.
Buy scan-to-BIM, CAD, and digital twin processing at wholesale rates — then white-label the deliverables under your own brand.
Member rates on scanners, drones, and capture kits through Capture-in-a-Box — the right tool for each job without the CapEx.
Offer your clients a professional hosting environment at low member rates — recurring revenue for you, sticky deliverables for them.
Certified members become eligible for PWX-dispatched enterprise capture opportunities in their market — opportunities earned through certification, never promised.
Work to the same standards, workflows, and quality gates trusted by national enterprise accounts — with remote support behind you.
A paid membership for qualified, independent capture businesses. Open means hardware-agnostic, software-agnostic, and accessible through certification — not unvetted.
Not a gig marketplace. Not guaranteed work. Not a franchise — no royalties, no territory fees, no rebranding. Your clients stay yours, always.
Standard OCN membership is $200/month. Founding cohort members lock in the rates below — the full stack: LMS access, wholesale intelligence pricing, member equipment rates, client hosting platform, and dispatch eligibility.
Membership is for qualified, independent capture businesses. Certification is required. Dispatched work is an opportunity earned through the network — never a guarantee.
Most documentation platforms charge you for features you never touch. PWX 360 strips it back to what teams actually use: 360° imagery of your project, linked to your floor plans, hosted where anyone can find it.
UNLIMITED PROJECTS & VIEWERS · HOSTS 360° WALKS, DRONE PHOTO/VIDEO & PANORAMAS · UPGRADE = PRORATED DELTA · CANCEL ANYTIME
Our founding team has spent entire careers inside reality capture — scaling franchise networks, running global hardware groups, and documenting some of the most complex assets on the planet.
Michael Dorman brings more than 27 years of executive leadership spanning technology, SaaS, finance, real estate, and reality capture. As a former executive at Multivista and Hexagon, he helped scale global operations, franchise networks, and enterprise growth across 17 countries. Today, he leads Primera Works’ financial strategy, investor relations, and corporate governance while helping guide the company’s long-term growth.
Avery Pellett is a builder of businesses and scalable growth strategies. He transformed the Washington market into one of Multivista’s top-performing regions, leading reality capture programs for Microsoft, Amazon, T-Mobile, major arenas, and stadiums. Through Oakley Holdings, he has advised growth-stage companies on go-to-market strategy, enterprise sales, and scaling operations. As CEO, Avery leads Primera Works’ vision, execution, and evolution into a technology-driven platform.
Jesse Banks leads Primera Works’ enterprise growth, strategic partnerships, and go-to-market strategy. His career includes leadership roles with Paramount Pictures, The Walt Disney Company, TEKsystems, and Princess Cruises, where he developed innovative partnerships across complex global operations. He helps organizations unlock new value from their physical assets by connecting reality capture with visualization, immersive experiences, and long-term operational intelligence.
Daron Pardine combines expertise in architecture, construction, VDC/BIM, and enterprise reality capture to lead Primera Works’ technical operations. Before co-founding the company, he directed digital delivery and construction technology initiatives on more than $1.5 billion in projects at Turner Construction and Hexagon. He now oversees the company’s hardware-agnostic capture platform and global delivery network, building scalable systems that transform complex field data into actionable intelligence.
CEO of SPARK Business Works — 430% revenue growth in three years. Guides software integration, data security, the AI automation roadmap, and proprietary IP development.
Enterprise account leader driving national multi-facility aviation and distribution accounts, aligning sales execution with top-line growth targets.
Construction technology sales background. Executes the direct sales strategy, manages the pipeline, and drives predictable revenue growth.
20+ years across construction, project execution, financial management, and reality capture delivery. Oversees financial controls, reporting, and operational efficiency.
Build a trusted digital foundation for every asset in your portfolio — starting with one conversation.
Prefer to just talk to a person? Send us a note.
Do you know what you want to order, or would you like us to help you build your scope — or schedule a consultation?
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